Ladies and gentleman, I would like to write this to announce a new sub-brand to Krupto Strategic. Parallax Development Group will now be the only portion of Krupto that will be focused on gear (tactical or not). In an effort to push Krupto to be a lifestlye brand for people from all walks of life, I didn't want people to be confused as to whether or not we were a tactical gear company or a clothing company. We are now two separate entities.
Why Parallax?- I came up with the name parallax after pondering on how to best describe what I wanted Krupto to be. I wanted a lifestyle apparel brand but I also wanted to make kit that was simple, useful and well intentioned. I realized that I had two focal points for my company but couldn't align them. SO, just like the parallax adjustment on your rifle scope, things needed to be more clear for the customer. I created Parallax to essentially bring the two focal points of my company to one solid, clear and concise business, but with two different capabilities. I used the Owl as the symbol for the new brand because of their incredible capability to see even the smallest details both at day and at night. I have that same attention to detail with our products. I used the gradient orange bar to illustrate the same graphic commonly seen on the parallax dial leading into the infinity emblem. This demonstrates that we can see clearly, far into the future for our products and future offerings.
I sincerely hope that this falls on a receptive audience and that you continue to support us through this change. We have a few products in the pipeline for Parallax and we are excited for what the future holds. To support our announcement, we will be launching a new shirt and patch branded with the Parallax emblem and graphic.